Innovation Management Watch Summary: "Why good ideas still struggle?" by HYPE Innovation

Insights from HYPE Innovation’s 2025 State of Corporate Innovation Report 

The 2025 State of Corporate Innovation report by HYPE Innovation explores how enterprise-level organizations manage innovation efforts against the ISO 56000 framework. Despite 87% of respondents reporting structured innovation systems, most still struggle to translate ideas into outcomes — especially at the deployment stage.  

The report reveals that many innovation programs start with solid plans, but few have the depth, leadership involvement, or systemic reinforcement to carry them across the finish line. Leadership support often stays symbolic. ISO 56001, the newly published certifiable standard, is positioned as a path forward—but adoption is slow, with only 28% planning to align within three years. 

The key message? Innovation can’t be treated as a side project or creative burst. It needs structure, resources, and consistency—just like finance or operations. 

🔍  Key Insights 

• Deployment is the top hurdle: 87% of organizations say execution—not ideation—is where innovation efforts stall. 

• ISO adoption is limited but rising: Half are interested in ISO 56000, and 28% plan to align within three years. 

• Crowdsourcing dominates, but depth is missing: Innovation contests are common; long-term integration is rare. 

• Leadership involvement is uneven: Most leaders promote culture but don’t back it up with infrastructure or risk-taking. 

• Most ideas don’t make it far: Only 15% of organizations report a success rate over 50% for idea implementation. 

 🧩  Traits of Innovation-Ready Organizations

• Systems Thinking: Innovation is integrated into broader organizational systems—not siloed events. 

• Balanced Portfolio: Efforts are split across incremental, adjacent, and transformational initiatives. 

• Continuous Feedback: Performance tracking exists, but only a third regularly evaluate or adjust strategy. 

• Proactive Resourcing: Time and training are often secured, but funding and infrastructure still lag. 
   

🚀  From Ideation to Integration 

ISO 56001 reframes innovation as a core capability. As contributor Colin Nelson notes, its biggest strength lies in making innovation routine—not rigid, but reliable. Victoria Milne calls innovation managers “system architects”—designers who adapt frameworks to culture and capability, ensuring creativity can scale. 

✅  Final Takeaway 

The future of innovation isn’t about more ideas—it’s about better systems. Organizations that treat innovation with the same rigor as operations will be the ones that turn vision into real, measurable outcomes. 

 This summary is based on the original 2025 State of Corporate Innovation report by HYPE Innovation. All rights to the original content remain with the respective copyright holders.